Positioning Intensive
Find the one claim your market cannot ignore, then build the store's language, name and price ladder around it.
6 sessions · workbookDigital programs for cross-border retail
Foccus Store is a digital program for operators selling across borders. One system for positioning, sourcing, creative and margin — built to be re-used in every market you enter, rather than rebuilt from zero each time.
01 — The program
Everything unlocks on enrollment and stays yours, including every future revision and translation.
Find the one claim your market cannot ignore, then build the store's language, name and price ladder around it.
6 sessions · workbookA vetted supplier database with landed-cost math, sample scripts and negotiation templates for four sourcing regions.
Living databaseA production system for ads: hook library, static and video formats, and a testing cadence that retires weak concepts quickly.
Templates + cadenceA spreadsheet and method for pricing against CAC, freight, tax and returns — so growth does not quietly cost you money.
Model + walkthroughCountry annexes covering payments, logistics, tax posture and consumer expectations for each new market you open.
Added market by marketA private, moderated room with office hours, teardown threads and direct answers from the people who write the material.
Lifetime access02 — Who we are
Foccus Store is a publishing house for retail operations. We write, record and maintain a single body of material on how a cross-border store is positioned, sourced, marketed and priced — the questions every operator meets, answered in one place instead of scattered across threads.
The program is delivered as recorded intensives, living documents, sourcing references and a private room for questions, in four languages. It is written to be revised: when a market, a platform or a cost structure moves, the material moves with it.
03 — Principles
Nothing enters the material unless it can be tested and measured in a real store. Anecdotes and opinion stay out.
We teach profit first. Revenue that does not survive freight, tax and returns is not a result — it is a rehearsal.
You pay once and receive everything. No tiers, no bonus vaults, no second offer waiting behind the first purchase.
04 — Questions
No. The first two modules assume nothing and take you from an idea to a live, positioned storefront before any paid traffic is spent.
That is the point of it. Every framework is written market-agnostic, with separate country annexes for pricing, logistics and payment rails, so the same method carries into each market you open.
Plan on four to six hours. Intensives are recorded and captioned in four languages, so you set the pace and nothing is missed by being in another time zone.
Everything, permanently: recordings, the supplier database, the creative library, every future revision, and access to the operator room. There are no upsells and no renewal.
Foccus Store · São Paulo, Brazil
Privacy Policy
What we collect. To deliver the program we collect your name, email address, billing country, the language you study in, and your progress inside the course platform. If you write to support, we keep that correspondence. Our site records basic technical data — IP address, device type, pages visited — to keep the platform secure and to understand which material is used.
Payments. Card and bank details are collected and processed directly by our payment providers under their own security standards. Foccus Store never sees or stores full payment credentials; we receive only the transaction status, the last digits of the instrument and the billing country needed for tax purposes.
How we use it. Data is used to give you access, to issue invoices, to answer support requests, and to send messages about the cohort you joined. Marketing emails are sent only with consent and every message carries a one-click unsubscribe link. We do not sell, rent or trade personal data, and we share it only with the processors that make the service work — payment, hosting, email delivery and the course platform — each bound by contract to use it for nothing else.
International transfers and retention. Because the program is sold internationally, data may be processed on servers outside your country of residence, always under equivalent safeguards. We keep account and progress data for as long as your lifetime access lasts, and financial records for the period tax law requires — typically five years.
Cookies. We use strictly necessary cookies for login and checkout, and analytics cookies to measure how lessons are used. Analytics can be refused without losing access to any part of the program.
Your rights. You may request access, correction, portability, restriction or deletion of your personal data, and withdraw consent at any time, under the LGPD, the GDPR and equivalent laws. Write to suporte@foccustore.com and we answer within 15 days. Deleting your account data ends access to the program and cannot be reversed.
Terms of Use
Your license. Enrollment grants one named person a personal, non-exclusive, non-transferable license to access and use the program materials for their own business. Accounts are individual: sharing logins, distributing recordings, republishing documents, or reselling or teaching the material as your own ends access immediately and without refund.
What lifetime access means. Access lasts for as long as Foccus Store publishes the program, including revisions and translations released after your purchase. If the program is ever discontinued, we give at least 90 days of notice so you can download the material you are entitled to keep.
Conduct in the operator room. The private room exists for practical help between operators. Recruitment, spam, resale of the material and abusive behavior are removed, and repeated breaches end room access while leaving your course access intact.
Intellectual property. All recordings, documents, databases, templates and spreadsheets remain the property of Foccus Store. You may adapt the templates for your own store; you may not publish them, in whole or in part, under any other name.
No result guarantee. The program is educational. Nothing in it is legal, tax or investment advice, and no specific commercial result is promised or implied. Any figures quoted are illustrative examples, not projections for your business. Outcomes depend on your market, capital, product and execution.
Changes and governing law. We may update these terms to reflect changes in the program or in the law, publishing the new version on this page. Continued use after publication means acceptance. These terms are governed by the laws of Brazil, with the courts of São Paulo as the forum, without prejudice to consumer rights in your own country of residence.
Refund Policy
The guarantee. Ask for a full refund within 14 days of purchase by writing to suporte@foccustore.com from the email used at checkout. No form, no interview, no retention offer. How much of the material you watched makes no difference to the decision.
How it is paid back. Refunds return through the original payment method for the full amount charged, including taxes collected by us. Card refunds usually appear within 5 to 10 business days; bank transfers and local payment methods can take up to 15, depending on your bank and country. Currency conversion differences applied by your issuer are outside our control.
After the refund. Access to the recordings, databases and the operator room ends when the refund is issued. You are welcome to enroll again in a later cohort at the price then in force; the 14-day guarantee applies once per person.
Beyond 14 days. After the guarantee window, purchases are final, except where the consumer law of your country of residence grants a longer right of withdrawal — in that case, that law prevails and we honor it.
Contact
Support is handled by the team that runs the program, in English, Portuguese, Spanish and French. Enrollment, invoicing and refund requests are answered within one business day.